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Building a Clothing Brand – Choosing Blanks

Welcome back to our journey of creating a successful clothing brand! In our previous posts, we’ve explored the importance of choosing the right niche and curating a product collection that aligns with your brand’s vision. Now, we’ll delve into a crucial step that directly impacts the quality and feel of your clothing: choosing blanks.

Figuring Out What Brand of Clothing You Want

Selecting the right brand of clothing blanks is akin to choosing the canvas for a masterpiece. Your choice should reflect the essence of your brand and meet the expectations of your target audience. Here’s how to approach this decision:

  1. Brand Reputation: Research different clothing brands and their reputations within the industry. Brands like American ApparelGildan, or Bella+Canvas are well-known for their quality.

  2. Quality vs. Cost: Consider the trade-off between quality and cost. While premium brands may offer top-notch quality, they can be pricier. Budget-friendly options can provide good value but may sacrifice some quality.

  3. Ethical Considerations: Investigate the ethical and sustainability practices of clothing brands. Consumers are increasingly conscious of the environmental and ethical impact of their purchases.

  4. Consistency: Ensure the brand you choose can consistently provide the quality and styles you need. Inconsistencies in blank quality can lead to issues down the line.

Determining the Style of Clothing Blanks

The style of clothing blanks you select will depend on your niche and target audience’s preferences. Consider factors like climate, trends, and functionality when making your choices:

  1. Weight: Decide whether your clothing line will feature heavy-weight or light-weight items. Heavy-weight items, like hoodies and winter jackets, are ideal for colder climates, while light-weight options, like t-shirts and tank tops, are perfect for warmer weather. Similarly, different garments can come in different weights. For example, you may see a shirt listed at a 6.1 ounce shirt. Fabric is often measured in Ounces per Square Yard. In this example, 1 square yard of fabric from this t-shirt would weigh 6.1 ounces.

  2. Fit: Determine the fit of your clothing. Will you offer loose, relaxed fits, or will your brand feature form-fitting, tailored pieces?

  3. Styles: Explore various clothing styles that align with your brand’s identity. This could include options like crew necks, V-necks, raglan sleeves, or off-the-shoulder styles, depending on your niche.

Choosing the Right Materials

The materials you choose for your blanks have a significant impact on the comfort, durability, and overall quality of your clothing items. Common materials used in clothing production include:

  1. Cotton: Known for its breathability and comfort, cotton is a versatile choice suitable for a wide range of clothing items. It’s a popular option for t-shirts and casual wear.

  2. Polyester: Polyester is prized for its durability, moisture-wicking properties, and resistance to wrinkles. It’s commonly used in sportswear and activewear.

  3. Nylon: Nylon is lightweight, durable, and resistant to abrasion and tearing. It’s often used in outerwear and performance apparel.

  4. Blends: Consider blends of different materials to combine the best properties of each. For example, a cotton-polyester blend can offer the comfort of cotton with the durability of polyester.

  5. Specialty Materials: Depending on your niche, you may explore specialty materials such as organic cotton, bamboo, or recycled fabrics to align with your brand’s values.

The apparel manufacturers website can give you lots of information on what they offer, fitment, size charts, colors available, material makeup, where they’re manufactured, and a lot more.
You may also want to look at wholesale websites like JiffyShirtsShirtMax, or ShirtSpace as a good starting point. These websites often have lists of brands they carry, and a lot of the same information you’ll find on the manufacturers website. Many of them you can filter down by styles, fabrics, and colors.
(This is not a brand sponsorship, nor do we endorse these websites.)

Here’s a list of some other common brands:


Remember, the choice of materials should align not only with your brand’s aesthetic but also with the needs and preferences of your target audience. Conducting thorough research and testing samples can help you make informed decisions about the materials for your clothing blanks.

Choosing the right blanks is an investment in the quality and reputation of your clothing brand. It’s a step that should not be rushed, as it forms the foundation upon which your designs will come to life. In our next post, we’ll dive into the various printing methods available, helping you select the best technique to bring your designs to the forefront of your brand. Stay tuned for more insights and guidance on your journey to clothing brand success!

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